Science-Based Sustainability Education for Adults

Despite the widespread presence of Sustainable Development Goals (SDGs) in mainstream communication, there exists a significant misunderstanding of their true implications among Japanese consumers and businesses. Current sustainability education predominantly targets children, leaving a critical gap in addressing the climate emergency.


  • The Japanese government should encourage media outlets to adopt a science-based approach in their coverage, curbing greenwashing and ensuring accurate reporting. Empowering Non-Profit Organizations to act as independent evaluators of public policies and advocates for sustainability is essential. Additionally, incentivizing companies across all industries to implement comprehensive sustainability education programs for their workforce will foster a culture of environmental responsibility, driving meaningful change at all levels of society.