Applying the same standards to all market participants

No progress
Ensuring safety is crucial, both from a legal and, more importantly, from a consumer perspective. Manufacturers and importers of cosmetics and quasi-drugs are therefore required to spend considerable resources implementing post-marketing surveillance and control schemes to monitor safety and quality. However, parallel importers do not always comply with these requirements, sometimes illegally using registered trademarks, importing versions of products that are not approved in Japan, and selling products with damaged or missing labels or that have passed their expiry dates.


  • Japan should ensure that everyone involved in the sale of cosmetics and/or quasi-drugs complies with the same legal requirements related to safety and quality.
  • The authorities should support an industry-led campaign to educate consumers so that they have a better understanding of products sold by authorised suppliers and those that are not.