Legislation prohibiting the importation of counterfeit products “for personal use”

Published:
The revised Trademark Law came into effect on October 1, 2022. The importation of counterfeit products "for personal use" sold by foreign platforms and operators has been regulated, and very positive results have been observed since then.

Recommendations

  • Foreign importers claiming that their products are not counterfeit and wanting to sell in Japan must provide Japanese customs authorities with documentation proving the authenticity of the products in question. We hope this implementation of law will continue.