Continuation and Strengthening of Measures to Eliminate Counterfeit Products from Japanese and Foreign-Owned Platforms

Foreign-owned BtoC platforms and some Japanese CtoC platforms continue to show or maintain a cooperative stance with rights holders. However, they appear to be placing greater emphasis on, or shifting towards, attempts to detect and eliminate counterfeit goods through AI and computer-based image analysis systems. However, it remains uncertain whether AI or computer systems can effectively detect and remove counterfeit products. In particular, the current capabilities of AI are far from reliable, making it difficult to place full confidence in its effectiveness. Future Challenges and the Need for Strengthened Measures Given this situation, existing measures should be re-evaluated and further strengthened, including: --Stricter identity verification for sellers --Systematic collection and analysis of buyer complaints --Effective utilization of infringement data obtained from takedown requests by rights holders --Blacklisting and sharing of information on malicious users While there are high expectations for advancements in AI technology, human oversight and the reinforcement of proven countermeasures should not be neglected. It is crucial to continue and strengthen these efforts in a consistent and effective manner.