Shelf-life and sustainability
Committee:
Food & Agriculturestatus:
New
While this issue is not based on any law or regulation, food products or beverages that do not have at least 2/3 left of the shelf-life when reaching the supermarkets, or any other retail outlet, are difficult to sell. This poses a particular challenge for European products, which often require longer transportation times due to distance However, the issue also affects domestic products that, despite still being safe for consumption, are often discarded as they approach the end of their shelf life—contributing unnecessarily to food waste.
The EBC believes that authorities have a responsibility to promote greater sustainability within the food and beverage sector. A study conducted by the Ministry of Agriculture, Forestry and Fisheries on consumer attitudes toward sustainability could provide a useful starting point for further discussion and policy development.
Recommendations
- Japan should promote sustainability in the food and beverage sector and as part of this better explain that food can safely be bought and consumed during the shelf-life.
- Increase consumer awareness of the importance of sustainable food products, from farm to table, including supply chain, packaging and labelling.