Shelf-life and sustainability

While this issue is not based on any law or regulation, food products or beverages that do not have at least 2/3 left of the shelf-life when reaching the supermarkets, or any other retail outlet, are difficult to sell. This means that European products that due to distance have to be transported for a relatively longer period of time are more difficult to sell. It is also true for domestic products, that when reaching end of shelf-life are often discarded despite being OK for consumption. This does, unfortunately, lead to food waste. The EBC believe that the authorities have a responsibility to better promote sustainability in the food and beverage sector.


  • Japan should promote sustainability in the food and beverage sector and as part of this better explain that food  can safely be bought and consumed during the shelf-life.