Consumer Awareness for Sustainable Food

委員会:
Sustainability & Social Responsibility
進捗:
新規
作成日:
Consumer demand for sustainable food products in Japan remains relatively low compared to Europe. Despite growing awareness of environmental issues, sustainability considerations are still limited in everyday food purchasing decisions. This gap is driven by a lack of clear labeling, limited public communication, and weak differentiation in the marketplace.

提案

The Japanese government should strengthen consumer awareness and trust in sustainable food by:
  • Supporting science-based, internationally recognized certification schemes
  • Introducing regulated environmental labeling for food products
  • Promoting sustainability-focused public procurement in schools, hospitals, and government facilities
  • Running public campaigns to raise awareness about the environmental impact of food choices
  • Enforcing rules against misleading claims in food marketing
These efforts would support Japan’s environmental targets while opening new opportunities for businesses aligned with sustainability standards.