While Europe is the leading exporter of liquor and wine worldwide, the Japanese liquor market is one of the largest in the world with growing wine consumption.
However, in terms of volume, foreign imports account for an almost negligible percentage of the total Japanese liquor market (including beer and beer-like products) while Japanese producers account for the remainder. The Government of Japan has implemented a notable reduction in taxes. However, Japan lags behind the rest of the world in the application of international standards for product definition and in elimination of non-tariff barriers to market access. The committee works to eliminate these problems.