While Europe is the leading exporter of liquor and wine worldwide, the Japanese liquor market is one of the largest in the world with growing wine consumption.

However, in terms of volume, foreign imports account for an almost negligible percentage of the total Japanese liquor market (including beer and beer-like products) while Japanese producers account for the remainder. The Government of Japan has implemented a notable reduction in taxes. However, Japan lags behind the rest of the world in the application of international standards for product definition and in elimination of non-tariff barriers to market access. The committee works to eliminate these problems.


Mr. Bruno Yvon
President, MHD Moet Hennessy Diageo K.K.
Jinbocho Mitsui Bldg. 13F
1-105 Jinbocho
Chiyoda-ku, Tokyo 101-0051
Tel: +81-3-5217-9723
Fax: +81-3-5217-9751

Upcoming committee meeting schedule

Please contact the EBC ([email protected]) to confirm the meeting location prior to attending

March 2 (Tuesday)08:30~Web
June 2 (Wednesday)08:30~Web
September 2 (Thursday)08:30~Web
December 2 (Thursday)08:30~Web